Summary of Refresh Belfast with Front

May 2009

Last week I went to Refresh Belfast and listened to the guys from Front, one of Ireland’s leading web development teams, talk about user experience and visual design among other things.

Here’s a brief roundup.

What is Refresh Belfast?

Refresh Belfast is a monthly event for designers and creatives to meet over an informative talk and a ‘refreshing’ pint.

It takes place every third Monday of the month in The Black Box, and like a lot of web related events happening in Belfast is organised by Andy Good.

More about Refresh Belfast.

Who are Front?

Front are one of Ireland’s leading web development agencies with clients including BBC, O2, Independent News & Media, Carte Blanche Greetings – and lots of exciting new work they’re not yet able to speak about!


Photo source

Paul McKeever, Front’s MD, and Jamie Neely, Front’s creative director, both spoke at the event.


Paul talked about the user experience, how people will use your site and being human online (and not talking like a robot).

Jamie discussed Front’s approach to design and how it’s not about jumping into Photoshop and starting to design a site. It’s about understanding the user and client needs, scoping out the project with wireframes and sketches and building the client’s online brand.

You can view the round-up, video clips and slides on Front’s website. It’s worth a read :)

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