Lets be honest. Sign up forms suck.
As designers we often get carried away with how a sign up form looks and forget about the user experience. Border here, rounded corners there, maybe a hint of shadow…
Truth is users don’t care about how it looks. They care about getting through the form as quickly as possible. [...]
What happens when you go on a ride at Disney Land? Apart from queuing for ages, you get onboard, enjoy the experience, get off and leave. But you don’t just leave. They have carefully designed a next step so that as you leave, you walk through the gift shop, subtly encouraging you to spend more [...]
As a web designer it’s hard to get the user experience design right first time, you never know how users are going to use the site or how big a difference small iterations will make, so it’s important to test the user experience and try out different solutions. That’s where A/B testing comes in.