Checking Your Site For Visual Hierarchy
When a user visits your website, you have 5 seconds to grab their attention. Okay, maybe that’s not always true but none the less you want to make sure there’s a banana (banana being the key element you want your users to look at) to grab their attention.
You also want to make sure that visually your website has a hierarchy and is broken down in order of ‘importance’. Call to actions, H1s and H2s will fall under the more important elements, then H3s, H4s and links, then paragraph text and other images towards the bottom of the scale.
A user should be able to look at a page and instantly recognise this hierarchy. Now here’s a useful way to check if your hierarchy is as clear as you hope it is.
Associating Colour With Interaction
Different colours mean different things to us and by using colour we can associate feelings and actions to certain situations.
Perfecting User Experience Design with A/B Testing
As a web designer it’s hard to get the user experience design right first time, you never know how users are going to use the site or how big a difference small iterations will make, so it’s important to test the user experience and try out different solutions. That’s where A/B testing comes in.